Growth & people teams
Give recruiting, sales, and marketing teams more time for judgment and relationships.
Commercial and people teams spend hours moving information between inboxes, documents, and CRM records. Follow-ups are inconsistent, research is repeated, and managers lack a current view of what changed. AI is useful here when it handles the preparation and leaves decisions with the team.
Use cases
Use cases in this area
Each one identifies the operating problem, the system to deploy, and the outcome to measure.
Recruiting screening and coordination
Recruiters read the same information across CVs, application forms, and notes, then lose time arranging interviews and updating candidates. Strong applicants wait while the administration catches up.
A recruiting assistant that organises each application against the role criteria, prepares a short evidence-based brief for the recruiter, and coordinates the next step once a person approves it.
Sales follow-up and pipeline
Salespeople finish calls with useful context in their notes and inbox, but CRM updates and follow-up messages happen late or not at all. Managers then forecast from an incomplete pipeline.
A sales assistant that turns meeting notes and emails into a concise CRM update, drafts the follow-up, and flags deals that have no owner, next step, or recent activity.
Marketing and competitive intelligence
Teams manually check competitor sites, announcements, campaigns, and customer signals, then spend more time assembling slides than deciding what the changes mean.
A research assistant that monitors agreed public sources and internal performance data, groups meaningful changes, links each finding to its source, and prepares a concise weekly brief.
Systems
Works with the systems this area already uses.
We connect to the sources of record where the work already lives, while your data remains under your control.
Start the conversation
Build the first one where the value can be proved.
We work back from the decision your team makes every day, then measure the deployment against an indicator you already understand.